Kamlesh Roy is an experience design leader and brand strategist at JioMart Digital, creating data-driven digital solutions for B2B and B2C products. He blends strategy, design thinking, and technology to align business goals with user needs, backed by a strong visual sensibility
I bring a strong blend of design expertise, remote collaboration
experience, and a proven ability to deliver results in fast-paced
environments. Having worked within weekly KPI-driven sprint
cycles, I know how to balance creativity with measurable
business outcomes.
My portfolio spans SaaS and tech talent marketing, where I’ve
designed both B2B and B2C products closely aligned with
growth goals. I’ve also led cross-functional teams of 10–15
members, driving smooth handoffs, consistent branding, and
high-quality outputs.
With a focus on clarity, creativity, and execution speed, I’m
confident I can add immediate value to your team
Identifying and understanding the problem with consulting experts of the matter, we are trying to solve? Why? and how it was discovered? And understand how to deal with it.
Researching the scope of work by meeting and talking to the real users. - Understanding user need and goals. - Drilling down user’s pain points, desire’s, behavior’s .
Creating the structure through storyboarding and creating User journey with odd and frequent Persona study, User Flow, Card Sorting and Information Architecture.
Draw paper Sketches, white board flows, Low-Fi Wire frames to share ideas with stakeholders using 3 design principles ( Fitts law which is place of elements, Mimicry which is reference from something from real world and aesthetic is to make it visually appealing
GA, AB testing, Use Case scenarios, task based, Usability testing - Where are your users mainly coming from? - Which section do the users stay the longest? - - Which areas on your page are getting the most clicks? - Which parts can be optimized and which can be ignored? - Manual Testing by observing the user by giving a task and tracking the duration - Heat map by few tools like crazyegg similar to GS - Eye tracking — WebEyeMapper and WebLogger
50% — product quality. — 5% — brand name (this finding fully disrupts the myth that the more solid and famous the brand, the more sales it makes online) — 15% — interaction with customer (e.g. engagement in social media, tech support, etc) -10% — promotion — 20% = user currency (7%) + translation / localization (5%) + payment methods (5%) + user support (3%)
A problem solver, cognitive with a Visual Eye having understanding of design principles following Agile Method
Bangalore, Karnataka, India
memotiononline@gmail.com
kamalesh_ray@yahoo.com
http://wa.me/919880334287
http://wa.me8217318371
